The verdict
SimplyBestCoupons.co.uk — Rakuten.co.uk 34.3%, SimplyBestCoupons.co.uk 64.3%, 1.4% Tied
Who pays more, and how often
 Rakuten.co.uk | SimplyBestCoupons.co.uk | |
|---|---|---|
| Pays more at | 24 (34.3%) | 45 (64.3%) |
| Average advantage when ahead | +2.09% | +2.04% |
| Stores with live rates | 408 | 2822 |
| Only on this portal | 288 | 2702 |
49 shared stores are left out because one side quotes an "up to" ceiling rather than a guaranteed rate.
1 shared stores are left out because one side pays a flat amount and the other a percentage, with no typical order value held for them.
Top stores where Rakuten.co.uk pays more
| Store | Rakuten.co.uk | SimplyBestCoupons.co.uk | Advantage |
|---|---|---|---|
| Superdry | 3% | 1.00% | +2% |
| Hostinger | 20% | 6% | +14% |
| One.com | £5 | €0.60 | +4.40 |
| Snapfish | 5% | 0.60% | +4.4% |
| Flycurvy | 4.5% | 1.25% | +3.25% |
| Groupon | 3% | 0.01% | +2.99% |
| Tru Diamonds | 7.5% | 5.25% | +2.25% |
| Hearing Aid Accessories | 5% | 3.00% | +2% |
| DrinkSupermarket.com | 2.5% | 0.60% | +1.9% |
| Kiddies Kingdom | 2.5% | 0.60% | +1.9% |
| AliExpress | 3% | 1.25% | +1.75% |
| BoohooMAN | 3.5% | 2% | +1.5% |
| &Keep | 5% | 4% | +1% |
| Alibaba | 3% | 2% | +1% |
| Currys Business | 1.5% | 0.60% | +0.9% |
Top stores where SimplyBestCoupons.co.uk pays more
| Store | Rakuten.co.uk | SimplyBestCoupons.co.uk | Advantage |
|---|---|---|---|
| Umbro | 4% | 8.08% | +4.08% |
| Eastpak | 3% | 6.06% | +3.06% |
| OPI | 2.5% | 5.05% | +2.55% |
| Tory Burch | 3% | 5.05% | +2.05% |
| Bugaboo | 1.5% | 1.75% | +0.25% |
| Samsung | 1.5% | 1.75% | +0.25% |
| Kickers | 4% | 4.04% | +0.04% |
| NordVPN | 20% | 30.25% | +10.25% |
| CBD Armour | 10% | 19.00% | +9% |
| QDOS Breakdown | 7.5% | 15.15% | +7.65% |
| Truthbrush | 7.5% | 15.15% | +7.65% |
| Britt's Superfoods | 5% | 10.10% | +5.1% |
| Red Letter Days | 5% | 10.10% | +5.1% |
| e.l.f Cosmetics | 3.5% | 7.07% | +3.57% |
| Viagogo | 3.5% | 7.07% | +3.57% |
Rakuten.co.uk vs SimplyBestCoupons.co.uk cashback frequently asked questions
Across the 70 stores both portals cover with directly comparable rates, Rakuten.co.uk currently pays more at 34.3% of them and SimplyBestCoupons.co.uk at 64.3%. Which is better for you depends on where you shop - the store tables above break it down.
Rakuten.co.uk pays more at 34.3% of shared stores, by 2.09 percentage points on average when it does. SimplyBestCoupons.co.uk pays more at 64.3%, by 2.04 points. Winning more often and winning by more are not the same thing.
Rakuten.co.uk has live rates at 408 stores and SimplyBestCoupons.co.uk at 2,822. But 288 are only on Rakuten.co.uk and 2,702 only on SimplyBestCoupons.co.uk, so the wider catalogue is not automatically the better one for the shops you actually use.
Of the 120 stores both portals cover, 49 are left out because one side quotes an "up to" ceiling rather than a guaranteed rate, and 1 because one pays a flat amount against a percentage. That leaves 70 compared directly.
Yes. Only one cashback portal can be credited for a given purchase, so the usual approach is to keep accounts with both and click through whichever pays more at that store. That is what this page is for.
Rates were last verified November 14, 2026, and this page recomputes when they change.
Methodology
Based on 70 overlapping stores where both portals quote directly comparable rates. Rates verified November 14, 2026.
Rakuten.co.uk · SimplyBestCoupons.co.uk · All portal comparisons