The verdict
Quidco — Quidco 93.3%, Rakuten.co.uk 4.5%, 2.2% Tied
Who pays more, and how often
| Quidco |  Rakuten.co.uk | |
|---|---|---|
| Pays more at | 83 (93.3%) | 4 (4.5%) |
| Average advantage when ahead | +6.10% | +3.06% |
| Stores with live rates | 4104 | 408 |
| Only on this portal | 3859 | 163 |
152 shared stores are left out because one side quotes an "up to" ceiling rather than a guaranteed rate.
4 shared stores are left out because one side pays a flat amount and the other a percentage, with no typical order value held for them.
Top stores where Quidco pays more
| Store | Quidco | Rakuten.co.uk | Advantage |
|---|---|---|---|
| Ganni | 9% | 1% | +8% |
| Eastpak | 9% | 3% | +6% |
| Horizn Studios | 9% | 4% | +5% |
| OPI | 7.5% | 2.5% | +5% |
| Columbia | 6% | 1.5% | +4.5% |
| Tory Burch | 7.5% | 3% | +4.5% |
| Estee Lauder | 6% | 2% | +4% |
| Free People | 3% | 1.5% | +1.5% |
| Huawei | 2.25% | 1.5% | +0.75% |
| NordVPN | 74.25% | 20% | +54.25% |
| CBD Armour | 37.5% | 10% | +27.5% |
| Cyberghost VPN | 45% | 20% | +25% |
| Routledge | 22.5% | 2.5% | +20% |
| StrawberryNET | 18% | 2% | +16% |
| Truthbrush | 22.5% | 7.5% | +15% |
Top stores where Rakuten.co.uk pays more
| Store | Quidco | Rakuten.co.uk | Advantage |
|---|---|---|---|
| Hostinger | 11.25% | 20% | +8.75% |
| Flycurvy | 3% | 4.5% | +1.5% |
| Dents | 3% | 4% | +1% |
| Kiddies Kingdom | 1.5% | 2.5% | +1% |
Side by side
| Quidco | Rakuten.co.uk | |
|---|---|---|
| Sign-up bonus | £15 | Not published |
Payout terms as published by each portal. Check the portal's own terms before relying on them.
Quidco vs Rakuten.co.uk cashback frequently asked questions
Across the 89 stores both portals cover with directly comparable rates, Quidco currently pays more at 93.3% of them and Rakuten.co.uk at 4.5%. Which is better for you depends on where you shop - the store tables above break it down.
Quidco pays more at 93.3% of shared stores, by 6.10 percentage points on average when it does. Rakuten.co.uk pays more at 4.5%, by 3.06 points. Winning more often and winning by more are not the same thing.
Quidco has live rates at 4,104 stores and Rakuten.co.uk at 408. But 3,859 are only on Quidco and 163 only on Rakuten.co.uk, so the wider catalogue is not automatically the better one for the shops you actually use.
Of the 245 stores both portals cover, 152 are left out because one side quotes an "up to" ceiling rather than a guaranteed rate, and 4 because one pays a flat amount against a percentage. That leaves 89 compared directly.
Yes. Only one cashback portal can be credited for a given purchase, so the usual approach is to keep accounts with both and click through whichever pays more at that store. That is what this page is for.
Rates were last verified November 13, 2026, and this page recomputes when they change.
Methodology
Based on 89 overlapping stores where both portals quote directly comparable rates. Rates verified November 13, 2026.